Tag: consumer behavior

Visiting smallholder farmers

With the support of the Gates Foundation, Acumen commissioned a study with Bain & Co. to understand key drivers of the adoption of agricultural innovation among smallholder farmers. Vikki Tam is the lead partner on the project. Below Vikki writes about her recent field visits in India and Kenya. This post was originally posted here. […]

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Social entrepreneurs flourish in Africa

  As perhaps the first-ever conference of social entrepreneurs in Africa, the Sankalp East Africa conference in Nairobi in February did not disappoint. The conference, organized by Intellecap, a leading Indian company in social enterprise, featured twelve entrepreneurs from Africa…

Changing customer behavior is a challenge

By Christopher Cuellar   Manufacturing solar powered lanterns? Easy. Developing a mobile wallet for farmers who don’t even have motorized vehicles? Simple. Turning human waste into cheap energy? Yawn. Getting people of all different backgrounds and socio-economic standings to change not…

No, its Not Too Much Trouble to Measure Impact

Sasha Dichter is Acumen’s Chief Innovation Officer and writes regularly about impact and philanthropy. Below he discusses why Acumen believes deeply in dedicating resources to measuring impact. As impact investing goes more mainstream, there is a growing chorus suggesting that impact measurement might be the providence of academics and idealists. (as in, “…we have spent […]

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Changing Customer Behavior: A Last Mile Issue

Some weeks before the Christmas of 2012, I spent almost three hours with a d.light design team coming up with volume projections for the number of solar lamps we hope to sell in Africa’s most populous nation, Nigeria, in 2013.
We factored in and questioned several assumptions here and there. We took a second look at[…..]

Other Than Affordability

It is 6am and Ghana’s sometimes scorching sun is gentle and refreshing. The communities in Ga West, west of Ghana’s capital Accra, are bustling. Open fires and cook-stoves are set up, children are being bathed. Women wrap their babies in colorful cloths around their waists and stroll towards a WaterHealth International community water system with[…..]